Using Augmented and Virtual Reality in Recruitment Marketing

Rodney HessBy Rodney Hess
January 16th, 2024 • 4 Minutes

To get our content delivered to your inbox, subscribe to our newsletter here. It’s free!

As talent acquisition strategies continue to grow and shift, the roles of Virtual Reality (VR) and Augmented Reality (AR) are becoming increasingly popular. These technologies are transforming the recruitment process, offering a fusion of realism and innovation that has previously not been possible. VR and AR are reshaping traditional recruitment methodologies, making them more immersive, engaging and effective—but changes like these can come with growing pains. How can you capitalize on VR and AR for your HR? Check it out!

Understanding VR and AR in Recruitment

Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing recruitment, offering immersive and interactive experiences that transcend traditional hiring methods. But what exactly do these things mean, and how can you use them in your recruitment process?

What is VR?

VR is an advanced technology that creates a simulated environment, distinct from the real world. It enables users to immerse themselves in a digital 3D world, typically through a VR headset or similar equipment. 

This technology can simulate various senses like vision and hearing, and—with the use of a haptic vest—even touch, offering a completely immersive experience. VR’s unique ability to create lifelike simulations makes it valuable in various fields, including gaming, education, healthcare and training. 

In recruitment, VR enables candidates to experience realistic job scenarios, providing a deeper understanding of potential roles and the work environment.

What is AR?

AR is a technology that overlays digital information onto the physical world, enhancing real environments with computer-generated elements such as images, sounds or other data. Unlike Virtual Reality, which creates a completely virtual environment, AR adds to the reality you would ordinarily see rather than replacing it. 

This blending of virtual and real worlds opens up possibilities across various sectors, from interactive gaming and educational tools to practical applications in industries like healthcare, engineering and retail. 

In recruitment, AR can provide a unique and interactive experience, allowing candidates to engage with digital elements overlaid onto real-world scenarios, thereby enriching the understanding of job roles and work environments.

Much like for Dorothy in the Wizard of Oz, VR and AR bring users from a flat, monochromatic world into a vibrant, multidimensional landscape. So far, these tech advancements have had a significant initial impact on hiring and talent acquisition.

Business is Booming

The AR and VR market, showing remarkable growth with $32.1 billion in revenue in 2023, is redefining talent acquisition. The integration of these technologies in recruitment may be a fleeting trend, but their huge growth suggests otherwise. We may not all be wearing headsets to meetings in the Metaverse, but there are useful applications of the technology.

The Growing Influence of AR and VR in Recruitment

The increasing adoption of Augmented Reality (AR) and Virtual Reality (VR) in recruitment is significantly influenced by their growing market presence and technological evolution. As of 2023, the AR and VR markets are expanding rapidly in both revenue and application scope. This surge in popularity is because they offer immersive and realistic job previews, thus enhancing the recruitment process.

For example, Accenture and Jaguar Land Rover have integrated VR for immersive job previews, allowing candidates to virtually experience different roles. This approach enhances candidate engagement and provides a realistic insight into the company’s work environment. 

Similarly, GE and Walmart have utilized AR to create interactive recruitment experiences, improving employer branding and attracting diverse talent. 

Personalization, Gamification and Revolutionization

AR and VR technologies revolutionize traditional recruitment methods, providing more dynamic and interactive candidate experiences. They allow for innovative interview processes, such as immersive virtual interviews, which are effective in assessing candidates’ problem-solving and technical skills. Additionally, gamified elements in recruitment, facilitated by these technologies, make the hiring process more engaging and reflective of a company’s forward-thinking culture.

Moreover, AR and VR enable candidates to experience virtual tours of workplaces, offering a deeper understanding of the company’s environment and culture. This aspect is particularly significant in enhancing employer branding and attracting top talent. 

Benefits of Using VR and AR in Talent Acquisition

  • Enhanced Candidate Experience: Offers realistic job previews, allowing candidates to virtually experience the workplace and role.
  • Improved Employer Branding: Creates engaging and innovative recruitment experiences that reflect a company’s forward-thinking culture.
  • Efficient Skill Assessment: Facilitates immersive environments to effectively evaluate candidates’ technical and problem-solving skills.
  • Interactive Onboarding: Provides a more engaging and effective onboarding and training process for new hires.
  • Global Reach: Breaks geographical barriers, enabling remote interviews and assessments.
  • Data-Driven Insights: Helps in gathering valuable data for refining recruitment strategies and understanding candidate behaviors.
  • Increased Diversity: Offers unbiased and standardized recruitment processes, promoting diversity in hiring.
  • Cost Efficiency: Reduces travel and logistical expenses associated with traditional recruitment processes.
  • Personalized Recruitment: Tailors recruitment experiences to individual candidates, enhancing their connection to the company.
  • Adaptability: Offers flexibility to adapt to various roles and industries, making it a versatile tool in recruitment.

These technologies not only streamline the recruitment process but also provide a unique, engaging way for candidates to connect with potential employers, significantly improving the quality of hiring.

The Future Impact of AR and VR in Recruitment

The future of AR and VR in recruitment looks promising, with the potential to revolutionize the landscape of talent acquisition. Envision a world where virtual environments are seamlessly integrated into the hiring process, offering more equitable and diverse interview experiences. 

These technologies could democratize recruitment, allowing candidates from any location to demonstrate their skills in a virtual setting, thereby breaking geographical barriers. AI integration is expected to further personalize and refine these experiences.

However, challenges like the high cost of VR/AR technologies, the need for technical expertise and issues with user comfort and adoption remain significant. Overcoming these hurdles will be crucial for the widespread adoption of VR and AR in recruitment. Ethical and legal considerations, particularly around privacy and data security, will also play a major role in shaping the future of these technologies in the hiring process.

Doing It Right: Digital Twin Studios

We wanted to give a shoutout to a standout. Digital Twin Studios (DTS) specializes in developing immersive and interactive software for PC, AR/VR and mobile platforms. Their solutions are geared towards a variety of industries, including energy and manufacturing, government, and hospitality and entertainment. 

DTS emphasizes its role in providing next-generation technology and talent, focusing on design, development and distribution of advanced software solutions. They engage in workforce development initiatives and business development partnerships, aiming to address immediate challenges with scalable solutions. DTS is known for its commitment to effective and cost-efficient technology delivery.

It’s not yet clear whether VR and AR technologies are fleeting trends, but trends show they’re at least not going anywhere anytime soon. And while not yet feasible options for most businesses, their capacity to create immersive, interactive experiences has opened new avenues to engage with potential candidates. 

For a comprehensive list of the top companies using VR and AR for talent acquisition, as well as many other tools to help your recruitment efforts, visit our marketplace now. Happy hiring!

Check Out Our Marketplace for Recruitment Marketing Solutions
Find the right tools for your talent acquisition needs — over 1,000 solutions to optimize each stage of your hiring process.
Find a Solution

The B2B Marketplace for Recruitment Marketers

Find the right recruitment marketing solution for your brand and for your talent acquisition needs.

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to's Terms of Use and Privacy Policy. may send you communications; you may change your preferences at any time in your profile settings.