LinkedIn Introduces AI-Written Job Posts ReporterBy Reporter
April 4th, 2023 • 3 Minutes

Generative artificial intelligence exploded with the introduction of Chat GPT, and the technology is now making way for a new feature being added to LinkedIn. 

For those unfamiliar with the technology, generative AI relies on past data to write text or create images based on user prompts. The output from a generative AI tool like Chat GPT can create sophisticated text that appears to be written by a human almost instantaneously.  

LinkedIn aims to incorporate ChatGPT into its platform, providing recruiters and candidates with features that make creating attractive and unbiased job descriptions easier.

AI-Written Job Posts Save Recruiters Time

Writing a job posting takes time and effort. Creating a fresh new post for every job an employer has available is challenging, especially as a recruiter or hiring manager. Recruiters can spend hours crafting the perfect description of an open role — time they could spend sourcing candidates and improving employer branding.

With LinkedIn’s new AI feature, recruiters simply provide the tool with the particulars of the job and allow LinkedIn to create a post that resonates with job seekers.

LinkedIn’s AI tool relies on the millions of job descriptions posted to its database to compile a fresh new description for an open position. Its job descriptions are optimized to attract candidates based on features of high-performing past job descriptions. 

Of course, recruiters will maintain the ability to edit AI-written job posts, customizing each job description to meet their specific needs and preferences and ensuring that it stands out from similar roles.

With LinkedIn’s AI tools, recruiters can create compelling job posts in a fraction of the time it would take them to write listings manually.

AI-Written Job Posts Reduce Potential for Bias

Another appealing feature of LinkedIn’s AI-written job posts is the ability to remove bias.

Recruiters often include discriminatory language, even when they do not intend to. With AI-written job descriptions, talent teams reduce the risk of their job descriptions alienating diverse candidate pools because they include discriminatory terms.

Job descriptions are rampant with exclusionary terms to specific groups of people, even if they are unintentional. Even job titles can include bias. For instance, advertising an opening for a “salesman” implies that the organization is looking for a male salesperson, even if they are open to people of all genders. 

Another example of bias in job descriptions is seeking recent college graduates. Many companies use the statement to hire entry-level workers, but doing so can result in age discrimination from older workers interested in the position.

With LinkedIn’s AI job description tools, employers diminish the risk of offending applicants when they view the company’s job listing. Over time, hiring professionals will see improved talent acquisition from diverse groups of individuals from different backgrounds, allowing them to better meet their organization’s DE&I objectives.

AI-Written Job Posts Help Attract More Candidates

LinkedIn’s AI-writing tool makes creating job descriptions optimized to attract more applicants far easier.

The AI tool reviews the past performance of similar job posts to suggest a narrative that is appealing to potential candidates. Hiring managers and recruitment marketing professionals should see more traction from their open roles, helping them build a talent pool of qualified workers.

To create a new job description, hiring managers provide basic information about the open role, such as the job title, location, and company name. AI then goes to work, using the details given to create a job posting in seconds.

Recruiters can enhance the results of LinkedIn’s AI tool by including the profile of someone in their network with the desired skills and qualifications in their prompt. Consequently, using AI-generated job posts should result in more top-tier candidates with the skills and experience recruiters are seeking for open positions.

LinkedIn AI Features Are in Testing

As exciting as the prospect of auto-generated job postings may be, the AI tools LinkedIn plans to introduce are not yet available to everyone. They are currently undergoing testing with job posters in the U.S., Canada, the U.K., Australia, and India. 

Once LinkedIn fully releases its AI tools later this year, all recruiters and hiring professionals can access them globally. Until then, recruiters must write their job descriptions or turn to ChatGPT for assistance. 

Get Ready for the AI Recruiting Revolution

The recruiting industry has been ripe for disruption for a while. The new LinkedIn AI features reduce the time hiring professionals spend writing job descriptions and allow them to focus on more productive endeavors, like finding qualified workers and improving the candidate experience.

Recruiters can rest easy knowing that their job descriptions are free from unintentional bias, helping them to reach candidates in a non-discriminatory manner and potentially increasing the size of their talent pool.

It will be interesting to see how AI improves the recruitment marketing world in the very near future.

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