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TikTokfication of Employer Brands

March 22nd, 2024

This week on TRF we cover:

  • Love the new car smell. Car manufacturers offer fewer options in the post chip shortage car buying market.  
  • Just a little FOMO about Transform held in Las Vegas last week. DuoLingo wins the top spot for employer brand. 

In the News

  • Paradox names Adam Godson as the new CEO. Big congratulations to Adam who started his career as an HR professional and climbed all the way to the top!
  • Employers are optimistic about hiring according to the Q2 US net employment outlook. 
  • Clear winners in revenue increases are Upwork and Fivvr as the traditional job board world all report losses. 

Tip of the Week

  • The flat boring resume dates back to the 1930’s – its time to up our game with more visual documents from the likes of Canva and Enhancv. 

Recruiting Insights

  • With all the concerns of AI threatening to replace workers, we review the list of Top 5’s. Blue collar and white collar jobs that are AI-Proof.
  • Video continues to dominate with over 80% of global internet traffic. TikTok has become the goto platform for younger demographics who crave unique and entertaining ways to communicate your employer brand. 
  • 2024 Edelman Trust Barometer global report proves the power of the Influencer is equal to the trust we have in scientists for telling the truth!

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