Home > Podcast > The Recruiting Brainfood Podcast > 267: Brainfood Live On Air – Ep236 – 2023 Year in Review – Recruitment Advertising & Employer Branding

267: Brainfood Live On Air – Ep236 – 2023 Year in Review – Recruitment Advertising & Employer Branding

December 8th, 2023

2023 Year in Review: Recruitment Advertising & Employer Branding


Part 2 of our 4 part series looking back at the year 2023. This time, focus is on Recruitment Advertising and Employer Branding. What the heck happened on these two domains this year?


– SEO / Changes on Google Jobs

– Behavioural ad targeting / retargeting

– Impact of Search Generative Experience

– CPC vs CPA

– State of Job Boards

– State of Programmatic Advertising

– Employer branding during recession / lay offs

– Rise of candidate ghosting as recruiters get overwhelmed

– Career site chatBots to deal with FAQ

– Candidate portals….did this become a thing?


We’re with Alex Chukovski, Founder (Crypto Careers), Robin Stander, VP Sales (Appcast), Josh Willows, Head of Programmatic Sales (Veritone), Jeff Dickey-Chasins, (The Job Board Doctor), Steve Ward, Head of Employer Branding Solutions, (Universum) & Vicki Saunders, Founder (EVP) & Charu Malhotra, Head of Global Talent Branding (PA Consulting)




Ep236 is sponsored by our buddies Poetry



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Managers, this is for you too. Our workspace analysis and reporting tells you how the team are using the solutions and provides you with automatic coaching, recommendations and ROI.


Get started for free at http://www.poetryhr.com

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