2023 Year in Review: Recruitment Advertising & Employer Branding
Part 2 of our 4 part series looking back at the year 2023. This time, focus is on Recruitment Advertising and Employer Branding. What the heck happened on these two domains this year?
– SEO / Changes on Google Jobs
– Behavioural ad targeting / retargeting
– Impact of Search Generative Experience
– CPC vs CPA
– State of Job Boards
– State of Programmatic Advertising
– Employer branding during recession / lay offs
– Rise of candidate ghosting as recruiters get overwhelmed
– Career site chatBots to deal with FAQ
– Candidate portals….did this become a thing?
We’re with Alex Chukovski, Founder (Crypto Careers), Robin Stander, VP Sales (Appcast), Josh Willows, Head of Programmatic Sales (Veritone), Jeff Dickey-Chasins, (The Job Board Doctor), Steve Ward, Head of Employer Branding Solutions, (Universum) & Vicki Saunders, Founder (EVP) & Charu Malhotra, Head of Global Talent Branding (PA Consulting)
Ep236 is sponsored by our buddies Poetry
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