Social networks come and go. That includes LinkedIn.

 

There’s an argument to be made that LinkedIn is more than that. It’s a user generated, worldwide corporate directory that serves as the source of truth for who’s who in business. More tactically, It’s the lifeblood of the sales and recruiting industries.

 

But what happens if people simply stop updating their profiles? Maybe they’re covering gaps. Maybe they’ve been ‘green banner’ shamed. What purpose does LinkedIn really serve then?

It’s a real phenomenon that Jeff Smith and James Hornick are seeing. They’ll discuss where LinkedIn is headed in episode 85 of The 10 Minute Talent Rant, “Will LinkedIn Be Dead In 10 Years?”