The tech layoffs aren’t over. Marketing budgets haven’t recovered. DEI programs are slashed. 

 

Might explain why we don’t hear anyone talk about employer brand anymore. It’s probably for the better: workers are skeptical. A lot of people got burned in the last 18 months and no one believes the old corporate jargon when they’re looking for their next role.

 

Hiring isn’t dead, but the talent attraction playbook needs a reboot. Jeff Smith and James Hornick discuss what resonates with job seekers and what falls flat in episode 81 of The 10 Minute Talent Rant, “Remember Employer Brand? It’s Dead.”