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171: The Four Drivers of Employer Brand

April 20th, 2020

By now, you’ve been thinking about how your employer brand needs to react in light of…[looks around]… well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it.

But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place. 

In this episode, we break down the four things that create your brand. If you understand them, you can figure out how to influence them. If you don’t understand them, you might as well try to change the tides.

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