It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together.

 

So in this episode, we examine the process of developing a strategy, brand and even EVP after you’ve already built a bunch of “stuff.”

 

Show notes:

• Webinar with Elena Valentine: How Do You Build an Employer Brand When No One Is In The Same Room?
• Sign up for my free newsletter on employer brand headlines
• Want to ask me anything? I have open office hours. Grab your free spot.