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168: Strategy, After the Fact

March 30th, 2020

It really is a rare day when someone says, “go ahead and build our employer brand. We’ll stand still for a few weeks or months while you figure it out…” More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together.


So in this episode, we examine the process of developing a strategy, brand and even EVP after you’ve already built a bunch of “stuff.”


Show notes:

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