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140: How Employer Brand Pros See the World

September 16th, 2019

If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you’ll likely a lot of those jobs, but those jobs are in service of a single idea, one we often lose sight of as things get busy (and they are always busy). So here’s your reminder of how you should see your job, and what you are being paid to really do.

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