Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction.

Questions for Steve:

Who are you and what do you do?
“Recruit Fans, Not Candidates” – please elaborate
What’s a step-by-step approach to recruiting fans?
Talk us through how you worked with Velocity Partners and Doug Kessler?
What are some pitfalls to avoid?
What’s the ROI on hiring fans (as opposed to candidates)?
What companies are doing it right?
Where can people connect with you?

Read the show-notes article and more at http://employerbrandingpodcast.com