Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn:...

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at...

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at...

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/...

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand...

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn:...

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on...

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe...