Home > Podcast > Employer Branding Podcast > Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna

Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna

November 18th, 2020

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you’re not a top-of-mind employer requires exceptional employer brand strategy and measurement.

Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.

Ashley Cheretes on LinkedIn:
https://www.linkedin.com/in/ashleycheretes/

Ashley Cheretes online:
https://ashleycheretes.com/

Cigna Careers:
http://cigna.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Subscribe to the Recruitment Marketing Newsletter

Stay up-to-date on the latest recruitment marketing insights, trends. events and so much more!

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to RecruitmentMarketing.com's Terms of Use and Privacy Policy. RecruitmentMarketing.com may send you communications; you may change your preferences at any time in your profile settings.