You’re probably texting right now, aren’t you? And if you’re not texting now, you will be soon.

That’s why text recruiting remains such a hot solution. And that’s why industry veteran Ty Abernathy launched Grayscale. But there’s a lot of competition out there – hello Canvas, TextRecruit, Emissary, Rectxt, and the rest – so escaping the Firing Squad with his pride intact is no guarantee. Did Ty survive, and what about that name, the one that sounds more like an investment firm or a bad ’80s Tarzan movie? Gotta listen to find out.