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How to Talk to Interesting Candidates

BY James Ellis / June 1st, 2022 / < 1 MIN READ

TCU Employer Branding E20

The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that, it’s a wonder anyone ever applied from a job board). You’re going to have a lot better response, both in terms of rate and level of reaction, if you connect and communicate with prospects how they want, not with what’s easiest for you.

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