Companies can’t pretend they can hide. When a candidate wants that information, it’s already out there. Not just on Glassdoor and other ratings sites, but on Google, and in the minds of people we know via LinkedIn, friends and family.
The more information and transparency you offer, the more credible you become and the more willing someone becomes to consider your brand promise as they make my choice. But their level of choice is determined by their level of talent. But talent can’t take advantage of those choices if employers won’t provide enough credible information on which that choice can be based. And as someone with choices, they will choose one of the many other competitors who know what they offer, what they stand for, and prove it day after day.