Home > Podcast > Going Deep With Your EVP

Going Deep With Your EVP

BY James Ellis / May 18th, 2022 / < 1 MIN READ

TCU Employer Branding E18

What’s the difference between an EVP and an employer brand?

It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand.

So let’s nail things down right here once and for all. What is the difference between an employer brand and an EVP?

Subscribe to the Recruitment Marketing Newsletter

Stay up-to-date on the latest recruitment marketing insights, trends. events and so much more!

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to RecruitmentMarketing.com's Terms of Use and Privacy Policy. RecruitmentMarketing.com may send you communications; you may change your preferences at any time in your profile settings.