Home > Podcast > TaPod - We Talk Talent Acquisition > 183: Episode 183 – What Makes a Good Job Ad – Part 1

183: Episode 183 – What Makes a Good Job Ad – Part 1

November 6th, 2022

Well… you asked and you shall receive! A very controversial Job Ad – specifically advertising for Agency Recruiters came to our (and everyone else's) attention recently. We hunted down the man behind the ad – Michael Edelstein (Probably Australia's Best Accounting Recruiter and Founder at Recruitment Expert) to do a TaPod deep-dive.
Michael is an eloquent and commercially savvy Recruitment Agency Owner who has very clear ideas about what works in the industry. Is he driving extra traffic through controversy? Or has he hit on the 'special-sauce' formula on what makes a great recruitment ad? You be the judge.
We found that the podcast raised a few extra questions… Like, how important is it to filter out candidates at the Job Ad level? And can a job ad have a positive or negative impact on your employer brand?
Buckle in and come along for the journey.

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