Home > Podcast > Candidate experience, counterfactuals, and punching above your weight

Candidate experience, counterfactuals, and punching above your weight

BY James Ellis / April 21st, 2022 / < 1 MIN READ

TCU Employer Branding E13

When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other “obvious” companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win.

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