Hiring isn’t a game of quantity because we’re generally filling one role and we want the best possible person to take that job. We want one person, so we seek the best person. 

This seems prima facie obvious, but it is the difference that underlies all hiring and differentiates it from almost any other kind of profession. It is foundational to everything, and what differentiates employer branding from every other kind of marketing and branding in the world. We live in a world driven by quantity, and blindly applying marketing and sales techniques designed for quantity to a model designed for quality is a disaster waiting to happen.