By my measure, if someone doesn’t think employer brand matters these days, the primary reason is because they don’t really know what it is. Employer brand is still very much a broad, vague and amorphous idea to most of recruiting and business, so it becomes easy to dismiss it out of hand.

Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple. You need a roadmap to help you dig up old thinking and see the possibilities in front of you.