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Content Frameworks

June 15th, 2022

TCU Employer Branding E22

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else.

So when you are looking to learn about a company, do you want claims, or do you want to hear the stories.

That’s why content, in any form you choose, is so crucial to building your brand.

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