We all know how important it is to have consistency in the message. Showing a unified front demonstrates cohesiveness and organization. 

 

I’m kidding. That’s all wrong. People don’t join companies because of their image or corporate brand. Your values, mission statement, and employer value proposition never got anyone to say yes.

 

It’s the people that matter. That’s what gets others on board. Instead of showing how we’re the same, why aren’t we showing how we’re different?

 

Nate Guggia and James Hornick will discuss how you can hire by letting employees be themselves in The Employer Content Show: “Employer (Micro) Branding: Why Personalization Matters”

 

Connect with James Hornick and Nate Guggia

James Hornick’s LinkedIn page  Nate Guggia’s LinkedIn page