While organizations and individuals can close a few deals on LinkedIn, it’s oftentimes done at the expense of something more important: their credibility.

James Hornick and Nate Guggia will discuss the turn-offs of volume-based sales approaches, as well as some content-based methods that work in supporting relationship growth in episode 2 of The Employer Content Show: LinkedIn is Not a Sales Channel.

 

Connect with James Hornick and Nate Guggia

James Hornick’s LinkedIn page  Nate Guggia’s LinkedIn page