Hiring is never easy. But when it’s a skill set you’ve hired a hundred times before, you’ve got an ironed out process of what “works” at that point.
But what if it’s your very first marketer? Or accountant? Or product manager?
Good chance you won’t know what you’re doing. And you’re hiring this new area for a reason; it’s the last thing you want to mess up. So how do you get it right?