There’s a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro’s value (to ourselves and our employers), and start to see how employer brand might just be the way we re-invent this whole recruiting thing from the ground up. Show Notes: The Employer Brand Manifesto The Cluetrain Manifesto Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)