Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a “do what it takes” mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we’re not willing to do. That means your corporate mission, employer brand and recruitment marketing is as much defined by who you aren’t as who you are.
33: Episode 033 – Who Arent You
June 26th, 2017