The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain.

Here’s my interview with Holland.

Show notes:

• Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.
• My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!