Home > Podcast > Talent Cast > 132: Make Patterns, Not Consistency

132: Make Patterns, Not Consistency

July 22nd, 2019

Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that’s all branding was, robots would take all our jobs. But it isn’t. In fact, great brands are about consistency, but about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don’t try to copy, they create patterns. Which is what you need to be doing with your employer brand.

Show notes:
Brands As Patterns by Marc Shillum

Find me:
Recruitcon – Nashville
HireConf – NYC
Yes! you can have my ebook!

Subscribe to the Recruitment Marketing Newsletter

Stay up-to-date on the latest recruitment marketing insights, trends. events and so much more!

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to RecruitmentMarketing.com's Terms of Use and Privacy Policy. RecruitmentMarketing.com may send you communications; you may change your preferences at any time in your profile settings.