Home > Podcast > Talent Cast > 130: The Bonsai Tree

130: The Bonsai Tree

July 8th, 2019

There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You’ll just have to listen in to find out (though the title kinda gives it away).

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