Welcome to RecTech, the recruiting technology show…where we highlight interesting HR & recruitment related technologies as well as talking with recruiters on how they use it to recruit and manage their talent. Today’s show will be a vendor edition with the co-founder of CandidateID.com My name is Chris Russell, they call me the mad scientist of online recruiting, and I spend my day helping HR tech vendors on marketing, strategy and product development at RecTechMedia.com. I’ll even help HR departments with the occasional HR tech advice. This episode of RecTech is sponsored by Job Fairing, if you are hosting a hiring event, post it for free at jobfairing.com – Jobfairing helps employers and event organizers to promote their career event to local candidates…learn more at jobfairing.com My guest today is …Adam Gordon…he is CEO and co-founder of Candidate.ID, the world’s first talent pipeline platform. Previously he started the research and sourcing company Social Media Search, through a joint-venture with Norman Broadbent plc before undertaking a management buy-out in December 2016 and merging with Candidate.ID. Adam has also worked in the Human Resource Services practice at PwC and in recruitment marketing with HAVAS. He works in London and in Glasgow, Scotland, where the Candidate.ID team is based. TOPICS 1. Tell the listeners what Candidate ID is….what is a talent pipeline platform? 2. How has recruitment marketing changed? 3. The origins of the nurturing the candidate with specific content? 4. (4) stages of candidate decisions…explain…what content goes with what stage? 4a. How do you create that content? Any tips? 5. Who are some of your customers and what have they learned so far using your platform? 6. When did the company start and how big is your team? 7. Cost to use the platform? 8. What have you learned so far about how to market your product to employers…any tips you can share with other vendors in our space?