Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police, talks about fronting up to difficult news, getting the board on side, and how to measure success.
Lina Lotta Landgraf, World-of-Work Storyteller at AEB, talks about her move from personal branding to employer branding, her thesis on career websites, and building an employer branding community.
James Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs, talks about getting better talent (not more), finding your real match, and the importance of showing your bad side.
Mike Davidson, Employer Brand Specialist at Specsavers, shares tips on engaging Gen Z and talks about using employer brand content to add value to candidates thinking about the next steps in their career.
Vanessa Ferris, Head of Employer Brand at Moove shares her thoughts on building the foundations of an employer brand when you’re starting from scratch and in a fast-paced environment.
Lee Nicholls, Head of Attraction and Recruitment Marketing at Reckitt talks about the challenge of developing a consistent employer brand for a global FMCG business that you might not have heard of, but you will have heard of many of their brands.
Fergus O’Connell, Head of Brand & Insight shares both an in-house and agency-side perspective and talks about the opportunity for more bottom-up decision-making, and for businesses to come together to promote the benefits of working in specific industries.