Aimwel was created in 2022 as an AI-powered, programmatic, recruitment advertising platform designed to deliver high-quality lead generation for employers, staffing companies, and other job advertisers across paid performance media channels such as job boards and recruitment marketplaces. Aimwel grew out of the job board business of DPG Media.

In June 2022, Dennis Van Allemeersch transitioned from his role as Director of Job Classifieds and Programmatic Recruitment for the parent company, DPG Media, and became the COO of subsidiary Aimwel.