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Who Owns Recruitment Marketing? With Kathleen Back of NCR

February 22nd, 2019

Who Owns Recruitment Marketing? With Kathleen Back of NCR

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview.

Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR.

Subscribe to this podcast: https://employerbrandingpodcast.com

Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/

Kathleen’s article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/

The Employer Brand Index: https://employerbrandindex.co

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