Home > Podcast > EMEA Recruitment Podcast > 94: EMEA Recruitment Podcast #94 – Lead with Passion – Lidia Niculai 

94: EMEA Recruitment Podcast #94 – Lead with Passion – Lidia Niculai 

April 20th, 2021

In this episode of the EMEA Recruitment podcast, we speak to Lidia Niculai, the Global Shared Services Center Senior Director at Duracell. 

“My aspiration in life was never making a living. My aspiration was to really make a difference.”

Lidia joins our Founder, Paul Toms, from her home in Barcelona, Spain, after a period of adjustment and learning during the COVID-19 pandemic. The conversation kicks off with Lidia explaining the need for getting more organised during the past 12 months. With such high levels of energy and enthusiasm, she explains the secret ingredient that drives her in life.

It’s interesting that someone with so much energy works for a company with the lively Duracell Bunny as its mascot, but Lidia explains that her determination came incredibly early in life, as the ninth of 11 children in Romania. 

We explore the management style that Lidia finds works best with her colleagues across the business. She was entrusted with a high level of accountability when Duracell went global with its Shared Services Center, so finds it essential that she can adjust to many different cultural backgrounds and personalities.

Lidia also reveals the four critical steps that she took in setting up the Shared Services Center. Duracell boasts an excellent retention record, which Lidia believes is partly due to the passion she so enthusiastically leads with and passing this vision onto her team.

We look at how Duracell is using Business Intelligence (BI) and Data to provide visualisation and insights for key decision-making. 

We finally discuss the steps Lidia takes to bring in people who follow the same vision as her team, as well as the individuals who have influenced her to think and work in the way she does. One of those people is her mother – at the end of the episode, Lidia tells Paul the one piece of advice she’d give to her younger self, which also relates to her relationship with her mum. 


If you’d like to find a particular part of the episode, use the timestamps below:

01:11: COVID-19 – A period of adjustment and learning03:14: Lidia’s secret ingredient for high energy06:39: Inheriting passion from her mother08:40: How Lidia gets the best out of her colleagues13:14: Setting up Duracell’s Shared Services Center19:35: How Lidia retains great people24:13: How BI & Data will change the Finance function29:05: Bringing in the best people32:25: Who has influenced Lidia’s career?37:26: The advice Lidia would give her younger self38:24: How to reach out to Lidia directly

Click here if you’d like to connect with Lidia on LinkedIn. 


We’re proud to support Operation Smile through the EMEA Recruitment podcast. Operation Smile is an international medical charity that delivers life-changing surgery to children with cleft lip and palate. It’s a cause close to Paul’s heart, as he too was born with cleft lip and palate. Please help us in any way you can by visiting emearecruitment.eu/operation-smile


This episode of the EMEA Recruitment podcast is hosted by Paul Toms and Rose Jinks, our Senior Marketing Executive.

To learn more about our international recruitment services, please visit our website: https://www.emearecruitment.eu/

You can also find us on LinkedIn: https://www.linkedin.com/company/emea-recruitment-limited/

If you’d like to connect with Paul, click here

Or you can follow him on Twitter at: https://twitter.com/paul_toms


If you have any ideas or topics for future episodes of the EMEA Recruitment podcast, please contact Rose by emailing: rose.jinks@emearecruitment.eu 


#emearecruitment #emearecruitmentpodcast #lidianiculai #paultoms #spain #operationsmile


The B2B Marketplace for Recruitment Marketers

Find the right recruitment marketing solution for your brand and for your talent acquisition needs.

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to RecruitmentMarketing.com's Terms of Use and Privacy Policy. RecruitmentMarketing.com may send you communications; you may change your preferences at any time in your profile settings.