A headline is the first impression you get when you give that content a nanosecond of your precious time. When you select and copywrite your headline, think about the first impression you need it to create in the audience you want to capture. This is more important than you may imagine because, quite literally, the headline means success or failure. In this episode of the Building a Modern Employer Brand podcast, we’ll continue with last week’s topic of copywriting for HR and talk about how to copywrite headlines that help your messages and content win attention. Find the transcript of the podcast audio on my blog: 🔗 https://bit.ly/3DW2VUn *** 📩 GET EXCLUSIVE TIPS & IDEAS for branding, marketing and communications from me weekly when you subscribe to my weekly email here: https://bit.ly/33XoaCM *** 💟 CONNECT WITH ME on Instagram, YouTube and Tiktok for more branding, marketing and communications tips and content for the HR Industry! And hey, networking! *** 👩‍🎓 LOOKING FOR A MARKETING COACH specialising in branding, marketing and communications for HR Industry professionals? 🙋🏻‍♀️ That’s me! 👉 http://www.rantanensusanna.com for more info.