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Building a Modern Employer Brand | Mar. 27th 2024

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term...

Building a Modern Employer Brand | Mar. 20th 2024

Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast,...

Building a Modern Employer Brand | Mar. 13th 2024

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice,...

Building a Modern Employer Brand | Mar. 6th 2024

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was...

Building a Modern Employer Brand | Feb. 28th 2024

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal...

Building a Modern Employer Brand | Feb. 21st 2024

Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns....

Building a Modern Employer Brand | Feb. 14th 2024

What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in...

Building a Modern Employer Brand | Feb. 7th 2024

Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling...

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