Talent Chooses You
This audio series reveals the source and power of your company’s employer brand, how to nurture it, how to develop it (like you would any other asset), and how to use it to help support every single aspect of your business.
Based on years of consulting and in-hour employer brand management work, this is the podcast you need to read to see and tap your employer brand’s potential.
I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to “retell” the book in just 15 minutes.
I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard...
The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people...
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we...
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas...
It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do...
When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths,...
