RECRUITIMENT MARKETING PODCAST

Taking your career to the next level

Episodes
Turning Pro: How This All Goes Wrong
24 Talent Chooses You Jun. 29th 2022

Turning Pro: How This All Goes Wrong

It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere. Change is hard. If it was easy, you would have done it already.

Making Decisions
23 Talent Chooses You Jun. 22nd 2022

Making Decisions

When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?

Content Frameworks
22 Talent Chooses You Jun. 15th 2022

Content Frameworks

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories. That’s why content, in any form you choose, is so crucial to building your brand.

Content Map
21 Talent Chooses You Jun. 8th 2022

Content Map

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe. Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren’t saying “Here is proof that you will be happy here” You are instead saying, “this is the kind of person who found happiness and success here when other places didn’t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?”

How to Talk to Interesting Candidates
20 Talent Chooses You Jun. 1st 2022

How to Talk to Interesting Candidates

The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that, it’s a wonder anyone ever applied from a job board). You’re going to have a lot better response, both in terms of rate and level of reaction, if you connect and communicate with prospects how they want, not with what’s easiest for you.

Distilling and Communicating the Brand
19 Talent Chooses You May. 25th 2022

Distilling and Communicating the Brand

If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the best individual work? When you say you are trying to save the world, are you recognizing the people who work towards that goal or the people focused on developing their own career ladder?