There’s no doubt about it, social media has become an essential tool for recruitment. When you think of social recruiting, LinkedIn automatically comes to mind. Sure, LinkedIn is the most popular social channel used for talent acquisition (according to Jobvite’s 2020 Recruiter Nation Report, 72% report using or planning to use it for recruitment).
However, having a Facebook social media strategy for recruitment is close behind in popularity (60%). One in three recruiters cited Facebook as a source of the highest quality candidates. This is particularly important if you plan to advertise on the social channel.
In addition to having its own job search feature, Facebook provides endless opportunities for employer branding. I thought it might be helpful to highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.
|Check out The Different Ways You Can Use Facebook For Recruitment.|
Here are 10 companies with top-notch recruitment marketing strategies on Facebook:
An initiative from The Walt Disney Company on their careers Facebook page where they highlight the veterans who work for the company. This campaign shows they value hiring veterans across all businesses within their company.
We all know how important referrals are for talent acquisition. Amdocs takes it to Facebook to explain its reward program with a fun motion graphic video. This is a great method to attract potential employees who can benefit from the program, and remind current employees too!
3. Share Awards
When your company is nominated or wins awards, your Facebook page is a great place to share the news. NBCUniversal recently shared an exciting win, along with a peek at their employee culture to show why they deserved their recognition.
Adidas prioritizes internships at their headquarters by speaking directly to students. They share a bit about the program, given interns a deadline to apply, and link to a way for interested students to learn more about their company culture all in one post.
BMC Software interviews their employees and shares a brief profile of them on Facebook. How awesome is that? Think of the impact for those potential candidates researching BMC as an employer. It allows job seekers to picture themselves working there too.
Are you going to have an online presentation or webinar on working for your company? Why not do it on Facebook Live? Virginia Air National Guard Recruiting does live videos featuring recruiters and professionals talking about their careers.
Whether your company is attending recruitment events or hosting your own job fairs, why not let everyone know where you will be and when you will be there? Allied Universal has a great example of a full calendar of events on their Facebook careers page.
In addition to Facebook’s built-in job board, some companies integrate their Pages with apps such as CareerArc, Work4Labs, Jobvite, some ATS and others. These make applications create a more seamless connection between Facebook and applicant tracking systems. Check out Work4Labs’ ‘Work for Us’ App on Catalent’s’ Facebook page.
A photo is worth a thousand words, isn’t it? DaVita uses Facebook to share photos of employees working, volunteering, and more. Facebook posts are one of the best ways to showcase your company culture without saying much at all!
10. Dynamic Videos
How about using video to give job seekers a deeper look at what’s important to your company? Netflix shared a video of Co-CEO Reed Hastings sharing his top lessons learned over the years.
Amgen used video to showcase what kind of leaders they have. Wouldn’t you agree that candidates would have a good idea what would be like to work with Jon Paras?
Do you have great Social Recruiting examples of what companies are doing on Facebook? Share with us!