Humans have been telling stories for as long as we’ve been around. So, it’s no surprise employers who tell the best stories are typically the ones who get the best workers. It matters. That’s why we invited Patrick Hodgdon, VP of marketing at hot startup FactoryFix on the Cult Brand Series with RecruitmentMarketing.com’s Julie Calli to explore what companies are doing right, and most importantly wrong when it comes to storytelling.