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Content Map

BY James Ellis / June 8th, 2022 / < 1 MIN READ

TCU Employer Branding E21

The power of a story has been written about many times before, but there is a core and undeniable truth: people believe. Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren’t saying “Here is proof that you will be happy here” You are instead saying, “this is the kind of person who found happiness and success here when other places didn’t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?”

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