Companies are terrified of telling the truth. Even when there’s nothing to hide.

Whether it’s 1:1 conversations, job ads or corporate messaging, most companies build a facade of positivity.

Collaborative environment! Amazing culture! High growth! Dare I say it: work hard play hard!

We’ve heard it all before. And we’re numb to it. Where’s the downside? Every place has one.

If no one learns what you’re really about, how do they get excited? And if they wouldn’t like the job, why do you want them to apply?

 

Nate Guggia and James Hornick dig into how the corporate-speak filter hurts your hiring in the Employer Content Show, Episode 13: “The Truth Will Help You Hire”

 

Connect with James Hornick and Nate Guggia

James Hornick’s LinkedIn page  Nate Guggia’s LinkedIn page