I’m seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you’ve built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant.
We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it’s time for employer branding as a function/concept to break free and own more of its destiny.
Maybe it’s time for us to start the People Brand revolution.
Show notes:
- Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.
- Sign up for my free newsletter on employer brand headlines
- D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!)
- HRTX Virtual, July 30
