Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something.

And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing.

Show notes:

• Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.
• Sign up for my free newsletter on employer brand headlines
• I mentioned Overthrow II (the book)
• Have a questions you would like two employer brand experts to answer on the show? There’s a way to record your question on the homepage (look for the big orange button)