Home > Podcast > Talent Cast > 163: The Authenticity Illusion

163: The Authenticity Illusion

February 24th, 2020

We all “know” that the employer brander’s mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?

Sadly, we’ve all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. 

But don’t fret. Behind that fuzzy-bunny facade is something far more useful. 

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