Home > Podcast > Talent Cast > 161: The Modular Employer Brand

161: The Modular Employer Brand

February 10th, 2020

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.


In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.


But you can’t do that on the fly. You need to build your brand to be modular from the ground up.


Show notes:
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