Home > Podcast > Talent Cast > 161: The Modular Employer Brand

161: The Modular Employer Brand

February 10th, 2020

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.

 

In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.

 

But you can’t do that on the fly. You need to build your brand to be modular from the ground up.

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

Subscribe to the Recruitment Marketing Newsletter

Stay up-to-date on the latest recruitment marketing insights, trends. events and so much more!

Create your account

[user_registration_form id="9710"]

By clicking Sign in or Continue with LinkedIn, you agree to RecruitmentMarketing.com's Terms of Use and Privacy Policy. RecruitmentMarketing.com may send you communications; you may change your preferences at any time in your profile settings.