Home > Podcast > Talent Cast > 113: EP 113 – Are They Buying What You’re Selling?

113: EP 113 – Are They Buying What You’re Selling?

March 11th, 2019

I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one has to do with understanding content marketing strategy.

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