Overview
In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more.
What you’ll learn by listening
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How to strengthen your employer brand by turning your EVP “outside in”
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What makes a good brand story & how it can be localized across different cultures
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Why adaptability & flexibility are critical when building a global employer brand
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Creating emotional connection and fostering empathy: key to successful storytelling in employer branding
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Where does employer branding belong – in HR or in marketing?
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Candidate experience: useful insights worth taking into account
About NielsenIQ
NielsenIQ is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss.
How? We combine unparalleled datasets, pioneering technology and the brightest minds in the industry, to create insights that don’t just make bold decisions possible, but necessary. Everything we do is focused on putting you in the position to transform how sectors and industries see themselves.
