Home > Podcast > Employer Branding | The Inside Podcast > 7: Employer Branding T.I.P S06Ep.7 | “Overcoming the fear of telling unique stories, the key to building an authentic employer brand”, with Bryan Chaney, Co-founder of Talent Brand Alliance

7: Employer Branding T.I.P S06Ep.7 | “Overcoming the fear of telling unique stories, the key to building an authentic employer brand”, with Bryan Chaney, Co-founder of Talent Brand Alliance

December 22nd, 2022

Overview

As the holiday season approaches, we’re closing up 2022 with a special 7th episode of #EmployerBranding: The Inside Podcast (season 6). We have the opportunity to speak with Bryan Chaney, co-founder of Talent Brand Alliance. We talked about #TalentBranding, #storytelling, the massive layoffs phenomenon, employer #blending, trends happening next year, and a lot more.

What you’ll learn by listening

  • An overview of talent branding, the holistic story of what a company is doing

  • Why do companies fear telling unique, realistic stories?

  • What is employer “blending”

  • How to fight for the truth in employer branding with stories from real people

  • Key insights into the massive layoffs phenomenon of 2022

  • Is it possible to lay people off and lose your employer brand reputation?

  • Job descriptions vs job ads – the key differentiators

  • What’s next for employer branding in 2023?

About Talent Brand Alliance

Talent Brand Alliance is a community and event organization where recruitment marketers and employer branders can collaborate and learn.

We are an online community and event for employer branding and recruitment marketing professionals sharing knowledge, best practices, and collaborating to help push the talent branding profession and recruiting industry forward.

Your talent brand is the honest story of life as an employee inside your organization. Talent Brand Alliance was created for the talent attraction professionals who tell this story every day.

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