Overview

In the 6th episode of #EmployerBranding: The Inside Podcast (season 6), we had the chance to speak with Bryan Adams, CEO, and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. We talked about predictions, breaking patterns, overcoming EVP challenges, and how authenticity is the way to build a strong employer brand.

What you’ll learn by listening

• The challenges associated with building an authentic EVP

• Shattering conventions: unifying a corporate brand with the employer brand

• Guidelines to winning the war for talent: where does authenticity fit in?

• Hiring for skills vs hiring for personality

• Job descriptions do’s and don’ts

• Building original Career Pages & common mistakes to avoid

• Breaking the pattern during a job interview

• Predictions for 2023: what’s next for employer branding?

About PhCreative

Effective employer branding means happy candidates and happy teams, and ultimately that means happy customers. Ph.Creative believes that happiness is the single most important element of modern-day business strategy. Dedicated to better candidate experience, Ph.Creative brings clarity, focus, and diversity to their clients’ talent attraction activities, ensuring they discover the best people for their businesses, worldwide.

“If companies and people know the best fit for themselves, then matching them up is easy. And if companies and people live up to their promise they should always be happy, together. Agreed?”